Student example

This student example is a video to a song called Helsinki. this video gained a high number of marks in examination, and after studying this text, I would agree that this is a fantastic piece of work.

The music video is based around a young person doing parkour around the city centre following a stream of light. This video conforms the dance genre conventions, with the fast paced editing tempo, and the orange light which is clear in the video. The video does have a narrative, with the narrative not being clear to us until the end of the video, where the parkour man picks up the ring he had given to his girlfriend. This means that the orange light he was following around Norwich city centre was connoting the ring.

It is clear in the video that there hasn't been many characters used, only the parkour guy, and the other character who is the female he is interested in. The simple use of props, only the ring, means that it was a low maintenance video to make, and this allowed a lot of thought and work to go into the editing sequence, which made this video superb.

The pace of the editing is what made this video exciting. He used a lot of straight cuts, and jump cuts to other scenes where the man was doing his parkour. This pace conforms to the dance genre because dance music is fast paced, upbeat and colourful. Other effects included slowmo, when he jumped over the camera, giving us a high angle shot of the parkour guy.

He used a variety of shots in the music video, however the most common shot seemed to be the long shot of the parkour guy. He also used a lot of panning and tracking in the video, this also conformed to the fast nature of dance music videos.