Tuesday, 15 November 2011
Here is another example of a student example, which again shows the elements of their genre, Dance, being linked in.
Similar to the other student example, the main location in this music video is the town centre of Bury St Edmunds, yet the other locations are very dark and mysterious settings such as in the multi story car park and in one of the nightclubs called, DeJa Vu, which shows they would have to spend some money on the hire of the club, which could have been an issue during the production.
As well as the other student example, they have included the fast paced 'fast forward' effect at the start going through the roads which looks like they are in a car, and passing the different lights from the street lamps, cars etc, which suggests the genre of dance due to the high key lighting, showing the spontaneous elements of being in a nightclub getting drunk seeing the blurry and non-clear lighting.
Her costume doesnt quite suggest the genre of Dance, as you would probably associate this sort of video with a girl dressed up in a dress. skirt etc, ready to go out. But she has been dressed in just normal clothes without suggesting any sort of personality of genre of music, so this could show the lack of emotion inside of her as she's 'addicted.' Yet her outfit changes in the shots of her drinking the alcohol which could portray the 'dark' side to her. As it comes every so often so it could also represent her mind, of being the evil addiction as the 'other side of her' is running around, as if she is trying to escape it
Goodwins theory has been included in the way that the lyrics are being matched up with the visuals as the main chorus states "totally addicted to bass" so she is in a club dancing on her own, which shows that she has no company of no one there to be with which suggests she's desperate for the music. The lyrics also include, "looking down to the street below" then the girl in the video looks down from where she is.
Another rule Goodwin goes by is the music matching up with the visuals, as some sections of the song are very slow but it ends up gets faster at the chorus which shows the girl starting off as being calm and collected dressed in white connoting her innocence, yet when the beat comes back faster, that could symbolise her addiction of 'bass' is coming back to her.
She uses different effects such as split screen to add the girl in the video an extra 4 times, so it could look as if she is imagining and having visions from this addiction she has. The split screened girls in the video are wearing the black so that could symbolise them against her, to create a battle between them and her.
I think I would include some of her ideas she has into mine, as i like the concept of her having an 'evil' mind that she's constantly trying to get away from. Yet at the end, it proves she has lost in this 'battle' by the costume, where she has the black jacket on when before she had the grey. This represents her as the evil now coming to terms that she is 'addicted to bass.' It could be included in mine by having a different sort of concept where it doesn't necessarily have to be the binary opposite of 'good and evil,' whereas mine could represent love and hate etc.
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