A student example of music video

Heres an example of a student music video with three boys from Thurston. The reason why I have picked a students example is because of the realistic element of budgeting in comparison with the other music videos I have looked at that are obviously real signed singers who are in the charts. Yet with this video, we we are able to relate to it a little bit more as we are using the same camera and editing equipment as they have in the past.

The locations that they use are local, with the main location being in Bury St Edmunds ranging from the town centre, bus station, skate park etc. Which obviously is quite easy access, yet it fits in nicely with the genre of it being Rap, and the style of the 'actors' who are associated with being 'greebos.' We can easily recognise this by the way they are dressed being in baggy jeans and hoodies, with their long hair all in their face. They also portray that style through the way they have hats on to the side and their 'bling' chains which can be associated with 'chavs' or the younger youth. The way they are presented to the camera being full on with hand gestures to portray the 'rapping' style that they have obviously picked up from the rap genres in the different music video research. Another shot of the actors in this video are them in a trolley messing about and having a laugh with each other which also shows that type of genre of indie/greebo rap with them not really caring what they are doing as long as they are enjoying themselves.

The camera at the start of the video is in fast motion looking like its scurrying through the streets/town of Bury St Edmunds ready for the song to start and the singing to begin. The camera angle in the majority of the video seems like its a low angle shot, may be to portray the intimidation and power that the actors in the video have. This is normally the case with rappers as they tend to be the centre of attention in their music videos as they want to come across to their audience as controllable over the camera, such as Eminem and Jay Z. Another way in which they make themselves stand out is by adding the effect of colouring tint in their clothes then making the background black and white. This may be because they want their t shirts/clothes they are wearing to be appealing as it is designer brands such as DC's which are normally associated with the style of 'greebo.'

Another interesting effect they have added in their music video is the Split Screening with the scene the boy standing there twice singing to each other in either sides of the shot, which shows the style they are trying to copy of it being a 'sing off' where some rappers may go to with whole gangs of people where they try to compete with their talent of freestyle rapping.

They have also added an element of Goodwins theory with some of the still shots (pictures) they have included into their videos, where it matches up the lyrics with the visuals. For example, the lyrics are "If you wanna call Mr Bevedere" here, they split it up into the different syllables to represent the different pictures... Which i found quite effective as it was a random idea and contradicts their genre of music being quite animated and not having the realism element.

This genre is quite different to the genre we are planning on doing, so not much of it appeals to myself to feel the need to include any of their main effects. But I do think we could include in ours the use of close ups of the actors face, as our genre is more emotional this could capture the feelings that he (dave) is having. I also like the slight rewind of the actions of the boy putting his hood up then down again, as this suits the way the beat and rhythm goes which would work quite nicely in the song Kele - Everything you wanted' where the song speeds up at the chorus. Another effect we may use is the N square where the screen splits into 4 to show each other boys. This would work well with our music video to show the different narratives/actions that are going on at the same time.